LALI
MICHELSEN
Award-winning
Creative Director & Copywriter
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Based out of Toronto,
working across the world.
English & Español
WHY LALI?
Why not! You don't need to hire an ad agency to work with an award-winning Creative Director.
Big Idea development. Imaginative, astute copy. Smart positioning and branding. Experiential design.
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I create your story, your language, craft your content...and ensure we stop people in their tracks.
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(In fact, I guarantee I'm more fun and nimble than any ad agency, trust me, I've worked at many!)
I CAN HELP YOU WITH
Digital Ads, Immersive Experiences, TV Spots, Pre-roll, Marketing Videos, Website Content,
Marketing Collateral, Branding, Brochures, Newsletters, Social Media
EXTENSIVE EXPERIENCE IN
Automotive (luxury/mass), QSR, Banking, Pharmaceuticals, Travel, Real Estate, Candy/Chocolate, Agriculture, Packaged Goods, Fashion and Lifestyle
Sole copywriter for entire issue of:
The Season magazine by Lindt Chocolate
About Lali
Above all, I am a WORDSMITH.
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I am fluent in English, Spanish, Portuguese
and French and have spent the better part of my life
in love with words. I was born in Colombia, grew up
between Bogotá and Miami and later spent a decade
in New York City. Now in Toronto, working globally.
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I have won numerous international awards
for creative I have produced both working at
agencies and freelance.
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I love creative collaboration in all its forms and
I am fiercely passionate about making words count.
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